Rick Hendrick said on Sunday that he’s “close” to announcing a new sponsor for Dale Earnhardt Jr. and his No. 88 NASCAR Sprint Cup team. An announcement could come as early as the July 8 race weekend at Daytona International Speedway.
“We’re very close,” Hendrick said. “Again, we’ve had lots of interest. But we’ve got something real nice that fits well. You’ve got to remember, too, I’ve got a lot of sponsors – so there’s a lot of conflicts. I’ve had many deals I could take but it would have conflicted with my other guys. I think this will be a pretty neat deal when we get to announce it. It’s never done til it’s done, but I think we’re in good shape.”
Hendrick believes that bringing a new sponsor to NASCAR could signal the start to a slow recovery in terms of corporate partnership in racing. Hendrick said that just recently Great Clips, which has sponsored Kasey Kahne for three Cup races this season, has also extended its support. Sources say Great Clips will expand its involvement to 10 races in 2014.